Teil 3: Corporate Purpose
The topic of "corporate purpose" has increasingly become the focus of companies and investors in recent years. But what exactly is meant by the term "corporate purpose"?
The corporate purpose is the description of the goal and mission of a company. It is about defining the meaning and beliefs of a company and integrating them into the corporate strategy. The question "What does our company stand for and what do we want to achieve?" is answered in the Corporate Purpose.
A clear corporate purpose can be an important orientation aid for companies. It helps to ensure that employees stand behind the company's mission and implement it in their daily actions. A strong corporate purpose can also help the understanding and acceptance of the company by customers, investors and other stakeholders.
In recent years, more and more companies have realised that corporate purpose is an important competitive factor: Corporate purpose is an important competitive factor. Investors and customers are increasingly interested in what values a company represents and what contribution it wants to make to a better society. A clear corporate purpose can contribute to the perception of a company as trustworthy and credible.
It is crucial that the corporate purpose is not only written on paper, but also implemented in daily corporate practice. Companies should therefore check at regular intervals whether they are actually living their corporate purpose and whether it is still in line with their goals and values.
In summary, it can be said: The corporate purpose is an important component of a company and can contribute to the company being perceived as trustworthy and credible by employees, customers and investors. A clear corporate purpose can also serve as an orientation aid and help to ensure that employees stand behind the company's mission.
Regularly reviewing and adapting the corporate purpose is therefore important.
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