Leadership 4.0

Why digital leadership is gaining in importance

The digital transformation and the resulting competitive pressure are gaining more and more momentum. Companies that want to achieve their goals at this pace or remain at the top of their market need agile teams as well as executives with strong change competencies and a willingness to implement the digital transformation in their company. In short, they need digital leadership.

Digital leadership, also known as Leadership 4.0, is a scientific concept that deals with methods and tools associated with digital transformation. The aim is to involve employees and customers in digital structures with the aim of enabling greater networking and flexibility. A digital leader often assumes the role of a digital expert and a change leader. Successful digital leaders promote the digital skills and strategic thinking of employees, encourage creative risk-taking and create structures for successful collaboration. In the long term, success should be ensured by adapting leadership to the situation.

However, theory and practice often diverge in reality. Many companies face challenges in adapting and implementing this new style of leadership, as increasing pressure to innovate and change arises. Changes within the company's own ranks are often neglected, even though they are often the key to success. In addition, the current market situation is having an aggravating effect on companies. The situation on the market is becoming increasingly uncertain and competition more global and intense. In contrast, another influencing factor is the internal pressure such as the more difficult communication within a company, which has arisen due to flexible working models such as home office.

A radical rethink toward digital transformation, which requires digital leadership, is necessary to meet the challenges of our time. Because one thing is clear: digitization is advancing and will stop at nothing and no one.

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