Marketing trends

Part 1: Affiliate marketing

Affiliate marketing is an effective model in which companies work with partners - known as affiliates - to promote their products or services. Affiliates promote products on their own platforms such as websites, blogs, newsletters or social media channels and receive a commission for each successful sale or lead generated. This performance-based model is particularly attractive for companies, as they only pay when measurable success is actually achieved.

Through the use of tracking tools, clicks, leads and sales can be tracked precisely, enabling accurate measurement of success and optimisation of campaigns. For affiliates, this model offers the opportunity to generate additional revenue through their existing reach and credibility. At the same time, companies can expand their target groups and acquire new customers without having to invest high upfront advertising costs.

Affiliate marketing is particularly suitable for e-commerce companies, digital products and services, as the reach can be scaled quickly. A decisive factor for success is selecting the right partners and matching the products to the needs of the target group. If this is successful, it creates a win-win situation for both sides, leading to sustainable growth and greater brand awareness.

New perspectives for your company!