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Marketing Trends 2022

  • Writer: Einblick Digital
    Einblick Digital
  • Mar 24, 2022
  • 2 min read

Optimisation through AI


Until now, artificial intelligence (AI) has only been a dream of the future for many companies, especially in marketing. The connection between marketing and artificial intelligence is still foreign to many companies, although there is enormous potential for optimisation in this area.

In order to meet the demand for a product or service, the company must know and identify the needs of its customers. The first step is to identify the desired target group. This can be achieved by using an AI-supported tool, e.g. by analysing news in the media or by screening selected social media platforms.

AI-based systems have been shown to offer the ability to generate better insights within target groups, as well as the ability to identify online trends and changing needs of target groups more quickly.

With the help of artificial intelligence, customer data can be searched for interesting patterns in marketing using algorithms in order to make predictions about future customer behaviour and purchasing behaviour. These predictions and information can then be used specifically for each target group. The aim is to generate more sales through personalisation and to save costs by controlling targeted marketing activities.

With the help of AI algorithms, marketing processes are automated, which can significantly reduce costs and increase speed and efficiency. Unlike simple automation software, AI-powered tools are more flexible and can process data more efficiently.

It is not only within marketing channels that advantages can be achieved through artificial intelligence. AI-supported tools can also be used in email marketing to personalise the custumer journey. Therefore, systems that use artificial intelligence to their advantage are becoming more and more necessary for companies that want to remain successful despite the fast-paced society.

For companies, AI offers enormous optimisation potential, especially in marketing. Efficiency and speed can be increased, customer behaviour can be predicted and personalised marketing activities can be generated.


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