The future of shopping: innovative technologies

Part 3: Sustainable consumption: How technology is revolutionising retail  

Sustainability has long been more than just a trend. It is an integral part of modern 

consumer behaviour. More and more people are paying attention to environmentally 

friendly shopping and the retail sector must also face up to this development. But how can sustainability and consumption be reconciled? Technology plays a decisive 

role here. It not only changes the shopping experience, but also helps to make 

the retail sector more sustainable.  

Supply chain transparency is one example of the influence of technology on sustainable consumption. Customers can now better understand where products 

come from, how they were produced and under what conditions they were 

manufactured - thanks to digital tools and blockchain technologies. Companies that make their supply chains transparent enable their customers to make informed 

purchasing decisions. Consumers can find out whether a product has been manufactured 

in an environmentally friendly way and under fair working conditions with just a few clicks.  

New perspectives for your company!