Why digital leadership is gaining in importance The digital transformation and the resulting competitive pressure are gaining more and...

Storytelling - A decisive factor in content marketing Communicating brand messages, (product) information and data in a way that is...

"He who knows Easter cannot despair." Dietrich Bonhoeffer

Agile methods in the marketing mix Change is the only constant today. What is still trendy and relevant is "out" again tomorrow. The days...